Our Strategy

The lines between meals and snacks are blurring, and consumers are never satisfied picking between taste and nutrition, affordability and quality, snack-time and meal-time. From an on-the-go “second breakfast” to a mindful moment of indulgence in the evening, consumers decide what and how they want to eat.

People have less free time as they work longer hours with longer commutes. They want snacks that support a healthy lifestyle, providing nourishment and nutrition for their active, busy lives.

When snacking, there is a desire for convenient and delicious options that people can feel good about eating made with less energy, water, and waste - all with ingredients they know and trust.

That’s why at Mondelēz International, we’re using our unique portfolio of flavorful brands to fulfill the global need for snacking. We’re leading the future of snacking by focusing on three strategic priorities.

Growth

Our consumers are the reason we want to be the best snacking company in the world and why we put them at the heart of everything we do. With our consumers in mind, we're focused on accelerating growth by investing in both our global and local heritage brands. We are implementing innovative ideas and tactics at all levels, driving growth in new channels, and building new and existing partnerships that best serve our consumers.

Execution

We're focused on continuously improving everything we do - from building a world-class supply chain to achieving marketing and sales excellence. A key component to our operational performance is our digital transformation. This approach, made possible by our vast capabilities and diverse culture, helps identify and enable additional growth opportunities.

Culture

We empower our local teams to innovate and deliver consumers’ snacking needs while continuing to leverage opportunity on a larger scale to most efficiently support our growth strategy. Mondelēz International is committed to investing in a diverse and talented workforce that helps our business move forward with greater speed and agility.